We received an e-mail the other day that illustrates how organizations can write more effective solicitations. It asks us to support a new credit reporting system, a genuinely worthy cause. All it needs is a more worthy message, one the average reader can understand. We have some suggestions.

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Abridged and reprinted from his blog Web Ink Now with the author’s permission.

David Meerman Scott is pleased to announce a partnership with Dow Jones and HubSpot to leverage and focus on innovative solutions for new and improved, next generation, cost effective, world class, high performance, value added outcomes.

Does the sentence above suck or what?

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