Entries Categorized as 'Persuasion'
By Joshua Malbin, Magnificent Publications Inc.
March 10, 2008
Magnificent Publications specializes in persuasive publications. We just read an excellent book on the subject, Yes! 50 Secrets from the Science of Persuasion, so far distributed only in the United Kingdom. Over the next few weeks we’ll be sharing some of its insights with you.
Have a big request to make of your audience? Make a small one first and then wait a few weeks. It may sound counterintuitive, but a person who has already done one small thing for you is much more likely to do something bigger than someone you haven’t tapped before. Read the rest of this entry »
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By Joshua Malbin, Magnificent Publications Inc.
March 3, 2008
Magnificent Publications specializes in persuasive publications. We just read an excellent book on the subject, Yes! 50 Secrets from the Science of Persuasion, so far distributed only in the United Kingdom. Over the next few weeks we’ll be sharing some of its insights with you.
People are more likely to do what you want if they think that they owe you for a favor you’ve already done for them. Scholars call this the “norm of reciprocity.” Read the rest of this entry »
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By Joshua Malbin, Magnificent Publications Inc.
February 23, 2008
Magnificent Publications specializes in persuasive publications. We just read an excellent book on the subject, Yes! 50 Secrets from the Science of Persuasion, so far distributed only in the United Kingdom. Over the next few weeks we’ll be sharing some of its insights with you.
How can you get people to do what you want?
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By Suzanne Harris, Magnificent Publications Inc.
October 9, 2007
“Put that coffee down!! Coffee’s for closers only.… [Y]ou’ve got, all you got, just one week to regain your jobs, starting tonight…. Oh, have I got your attention now? Good. ‘Cause we’re adding a little something to this month’s sales contest. As you all know, first prize is a Cadillac Eldorado. Anyone want to see second prize? Second prize’s a set of steak knives. Third prize is you’re fired. You get the picture?”
Ah, employee communications. While Alec Baldwin’s victims in the film Glengarry Glen Ross happen to be real estate agents, a lot of other companies also think that motivation is about carrots and sticks, period.
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Posted in Management of a publications enterprise, Persuasion No Comments »
